However, it remains to be seen how those technologies will

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Sneaker collectors live with the nagging fear in their minds of buying counterfeits. The stakes can be high, for some sneakers resell for thousands of dollars. A single fake not only costs several hundreds, or sometimes thousands of dollars of buyers, but it also leads to a loss in the credibility of platforms guaranteeing authenticity. The resale sites, such as StockX and GOAT, have heavy authentication processes in place to counteract the problem, but even they say no system is full-proof. Most specifically, in StockX, in 2019, Nike sued over claims that the company was selling counterfeit versions of its sneakers.

The faker counterfeit sneakers become, the harder authentication for real ones is going to be. However, it remains to be seen how those technologies will hold up against increasingly sophisticated counterfeiters. The global clone market is huge, estimated at more than $450 billion annually; this chunk of the trade taken by sneakers is immense. While it’s tough for an exact number to be pinned down, experts believe that fake sneakers account for nearly 20% of all sneakers sold on the secondary market. If the seller is uncooperative or if you purchased the shoes from an unauthorized source, you may need to take further action. Contact your local consumer protection agency or report the counterfeit shoes to the appropriate authorities.

Leading brands such as Nike, Jordan, Adidas, New Balance, and Converse dominate the resale market. However, as the market matures, opportunities are emerging for mid-tier and niche brands to establish themselves. Brands like Hoka and Salomon are gaining traction, with Hoka achieving a remarkable 90.8% year-on-year sales growth in 2023. Firstsneakers is another new seller to pop up on DHgate over the last year.

Looking to buy a pair of Prada shoes but worried about falling victim to counterfeits? Genuine Prada shoes are made with high-quality leather and other premium materials. Prada shoes are known for their impeccable stitching and attention to detail. Authentic Prada shoes will have precise, well-defined logos and markings. Stay vigilant and follow these guidelines to avoid buying imitation Prada shoes. POIZON is a curated marketplace where you can discover, cop, and share authenticated premium goods.