You’re a brand owner, who would know more about the saturation in the market better than you? That’s that’s how things are now, and you must adapt or watch your brand’s downfall.
Display boxes are a good way to make sales, especially for smaller products that are cheap and can be purchased on impulse.
Your product is perfect for a display box, and this guide will teach you how to make your display box more noticeable. This will result in more people interacting with your product and converting into customers.
Use Bold and Vibrant Colors
Color psychology is everything. It might sound like it’s not that big a deal but it’s everything that draws a line between a display box receiving traffic and one that’s not.
We are attracted to certain colors, and you must research and capitalize on them. Colors have the power to influence moods, drive behaviors, and increase sales. The right colors can stop a shopper, while the wrong ones might not even be noticed.
For a lip balm display box, you’ll want to choose colors that not only reflect your brand identity but also create a sense of urgency and excitement. You can do this by researching your audience, are they young and adventurous or sophisticated adults?
Creative Typography
Typography isn’t just choosing a font, it’s about giving the vibe and personality of your brand graphically. A good combination of colors and typography can help guide customer decisions in your favor. For instance, Big bold fonts give a fun and playful vibe, if your research back that your audience is young and adventurous you could use big and bold fonts to stand out.
However, for a more elegant and sophisticated look. Choose a sleek, elegant font that gives off a very high-end feeling.
Oh another thing, while you do want your typography to be striking you also don’t want to overwhelm your customers. Keep your message clear and concise. Instead of adding a long list of ingredients, focus on a few key selling points that will grab attention and spark curiosity.
Unique Shapes
Tell me this, in a room full of circles what would stand out? Another circle or a triangle? Triangle, of course, try being that triangle if standing is what you want to do.
You can shape your lip balm display box in a unique shape to catch attention. Consider an unconventional design for your lip balm box such as a triangular or hexagonal shape. This will not only draw attention but also feel more premium and new. If your box has a fun shape that reflects your brand. It will stick with the customers and boost sales.
Interactive elements
Adding features to your custom lip balm display box can help us achieve our goal of enhancing customer experience and making your product stand out. Here are a few examples.
- QR CODES
You can Include a QR code on your custom lip balm display box. You can link this QR to various things. This can lead to a How-to video, a customer review section, or could lead to a coupon code the customer can use on their next purchase. This can enhance the customer experience and may end up making them a return customer. The QR code can also serve as an authenticity check, it ensures customers are getting genuine products, especially in a market where counterfeiting is a concern. You can implement this through unique codes or seals that customers can verify online by scanning.
- Collectibles
You can add collectible cards, stickers, or small tokens at the counter. This leaves a wholesome
impression on the customer and can result in repeat purchases.
- FreeSamples
You can distribute free samples, this will not only make the customer happy and enhance user experience but the chances of him trying out the product you gave the sample of skyrocket. This could result in eventual sales if they find your product useful.
Eco-friendliness and sustainability
Consumers today are more environmentally conscious than ever before, and they demand companies to use sustainable practices to make products. The material your display boxes are made of matters and can speak volumes about your brand’s values.
You could use Kraft boxes, they are made from recycled material and they are also eco-friendly. Using Kraft shows your commitment to the cause and can enhance your store’s image and appeal to eco-conscious consumers.
Seasonal or Limited-time Design
A marketing tactic is to create urgency, as it can drive impulse purchases. One of the most effective ways to do this is by offering seasonal or limited-edition designs. Special packaging for certain days of the year e.g. Thanksgiving, Christmas, or other major events can create a sense of exclusivity and excitement around your lip balm.
A holiday-themed display box with festive colors, glitters, or special graphics or summer packaging that highlights the tropical ingredients or scents like coconut or mango. Brands like Supreme are a prime example of creating urgency and it works for them.
In conclusion, you should by now have a rough idea of what practices can make your lip balm display box stand out and serve a greater purpose than just keeping your product in place. By being considerate you can design a perfect display box that is noticeable and speaks volumes about your brand’s values. It may initially seem like a big investment and an additional expense but the results it will bring can drive sales that cover the investment cost and more.
Smith